This web page includes all the newest data, insights, and tendencies you would like to assist you know how men and women in Hong Kong use digital gadgets and services in 2024.
Take note: over the past yr, we’ve built some crucial alterations to how we calculate social websites user quantities, and also the data resources that we use to tell these calculations have also built considerable and huge-ranging revisions for their posted figures throughout that time period.
As we famous inside the Facebook section earlier mentioned however, modifications in the audience access figures printed in Meta’s advertisement scheduling resources never always correlate with Over-all adjustments in its platforms’ active user bases.
Even so, Meta has designed important changes to the best way its advertising and marketing means report viewers access data over current months – like building significant revisions to its foundation audience data for Fb – Hence the figures proven listed here might not be immediately comparable with figures posted within our preceding studies.
When you decline, your details won’t be tracked if you pay a visit to this website. A single cookie are going to be made use of as part of your browser to recollect your desire not to be tracked.
The amount of social websites buyers in Hong Kong At the beginning of 2024 was such as 86.two per cent of the total inhabitants, but it really’s imperative that you worry that social media marketing people might not signify unique persons (see our comprehensive notes on data to find out why).
For example, purchaser research findings published by GWI often present quite a unique photograph of X use by gender in comparison with X’s very own audience data.
Meanwhile, TikTok’s advert access in Hong Kong was reminiscent of one.0 percent on the community internet consumer foundation at the beginning from the 12 months, no matter age.
Moreover, our Evaluation implies that X’s inferences will not be especially dependable in determining consumers’ gender, especially in nations wherever English isn't the dominant language.
The revised figures along with the latest cost GDP might be released about two months afterwards for the first, next and 3rd reference quarters and to the Price range Working day to the fourth quarter.
Nevertheless, complexities linked to the collection and Assessment of Online person data indicate that it could possibly usually choose numerous months in advance of exploration is prepared for publication.
Want to remain updated with digital traits? Our quarterly briefings and customized advisory check here services allow you to seem sensible of all the latest digital developments, enabling you to show data into insights, motion, and results. Find out more at kepios.com.
Just just before we get towards the full report, Here are several solutions for even further examining, which can give added context for our full set of Digital 2024 figures for Hong Kong:
Even so, Notice that Lots of individuals throughout the world make full use of more than one cellular connection – for example, they may have one particular connection for private use, and A different just one for operate – so it’s not unusual for cellular relationship figures to appreciably exceed figures for complete inhabitants.